We designed out music video and ancillary tasks in ways we mostly thought would suit the bands fans. We decided to do this because the bands genre is rock and so changing the targeted audience wouldn't really work without changing the whole image. The Enemy's original album cover was the source to our own idea as theirs involved terraces housing. We enjoyed this aspect and took it upon ourselves to find a similar location but put our own originality on it. We did this by placing the girl from the video in front of the houses. This is an example of how our work fits into the context of other similar products. We maintained a star image across all of our products, and this being the girl.
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